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May 30, 2012
The Myth of the Monolithic Latino Vote "There is not one Latino Vote; there is a multitude of Latino votes and candidates, society, and the media need to fully understand this if they are ever going to connect with the different parts of the Hispanic community," said Juan Guillermo Tornoe, owner of Hispanic Trending Inc., a marketing and advertising firm in Austin, Texas. "Population does not equal electoral influence -- not yet anyway. As a Houston Chronicle headline noted in April -- 'Idea of Hispanic voter surge fading this year' -- Hispanic voter registration and turnout might fall below estimates." |
